Rules for Commercials

i've been watching a lot of basketball these last couple days what with the NCAA tourney and my beloved SYRACUSE in the NIT. which means - i've been watching a lot of commercials. the same commercials. which usually means hitting the mute button. but not always! since i'm smack dab in the middle of the male, 18-49 demographic, i figure ad people might wanna know what i like. so here it is, some simple rules for a good commercial during a basketball game:

1. make it funny. really funny. something that's funny after repeated viewings. for example, SONIC runs those commercials with people in the car outside a sonic and they're all great. i even go so far as to take the tv off of mute when they air. of course, i've seen the mocha java chiller one a thousand times now - maybe time to surprise me with a different one.
   
2. if you're not gonna go funny, put a dog in it. BUD LIGHT repeatedly tries to do funny commercials, but they're usually lame and annoying. however, in the "gives you the ability to speak with animals" one, they counteract the lameness with a cute dog saying "sausage" over and over. and i watch over and over. also good, the sports for PURINA (i think) where the voiceover is the dog talking about how he ended up in the pound and how happy he would be to get adopted. tearjerker every time.
   
3. don't go dramatic unless it involves athletes kicking ass. good example: the new line of "my better is better than your better" from NIKE. they've got that kick ass saul williams "list of demands" song in the one version, too. under no circumstances should you take someone funny and put them in a non-funny commercial. DO YOU HEAR ME, BUDWEISER?! WHY ARE YOU WASTING ROB RIGGLE IN A WHOLE CAMPAIGN OF SERIOUS ADS?!?!

that's all i got for now. but it's only the second day of the tournament...